In an organic skincare market of
sameness and overpromise, soto aims
to cut through all the nonsense with
a product that it true to its ingredients
Soto deliberately aims to be unique in
its category, both in its use of diverse
and unconventional organic ingredients
and in its way of engaging with
consumers. It was essential that the
product’s ingredients and benefits were
supported by a strong shelf presence
within a cluttered cosmetic environment
as well as look good in your bathroom.
The design embodies the organic
ingredient table as its core idea, which
identifies each individual product and
builds a powerful collective whole.
Through strong use of colour and a
simple product ingredient system soto
communicates its authority in a way
that is appropriate to its positioning of
“different by nature”.Packaging, Graphic Design, Branding2009
Lovells Lager was created by two successful, Australian music industry professionals, with a passion for great tasting beer. Frustrated by the quality of session lagers available, they decided to create their own brew. They wanted to take the creative inspiration, craftsmanship and independence, that was the driving force of their music, and channel it into the production of their new beer. Lovells Lager was created on this very premise.
Having worked with an established micro-brewer to create the ideal product, they now needed to create the brand identity. Lovells wanted to create a voice that challenged the norms of a very established and traditional beer category, and at the same time, reflected the personality and character of the two owners. . The challenge was to build credibility in Lovells Lager as an authentic beer, whilst reflecting the essence and truth of a creative and thought-provoking brand. This authenticity not only represented the product, but who the owners were as people. It was important to reflect their personality in order to appeal to passionate beer drinkers.
Early in the process, we established the idea of disruption, as a way of acknowledging the language and expectations of established beer brands, yet putting a new twist on it. The dragon became an icon to symbolise this concept. The bottle label design used traditional beer cues, whilst the neck label was the vehicle for creative expression, wit and humour. The packaging elements became small canvases to express new ideas and build depth into the brand. This juxtaposition forces you to think about the brand and becomes part of the beer drinkers dialogue. The Master drinkers coat of arms is a tongue in cheek reference to the owners of Lovells Lager and is based on 2 bottle openers crossing over.
Branding, Packaging Design, Graphic Design2010
Graphic Design, Art Direction, Photography2009
Jefferson are a four piece melodic rock-pop anthem band based in Sydney, Australia. They are often compared to bands who exhibit huge stadium-filling sounds such as U2, Snow Patrol and Kings of Leon.
My challenge was to create and communicate visually the Jefferson's music. Manage the band's image across various touch points from music industry press kits, industry promotions, advertising, album/single artwork and photography.
Find out more about the Jefferson
“Sydney’s The Jefferson deal in upbeat commercial pop/rock which, if they were American, would probably have seen them playing stadiums by now.” - Heather Fuhrer, DRUM Media Magazine.Art Direction, Branding, Packaging2013
Brand extension from core brand architecture. A premium dark chocolate offering.Branding, Packaging2009
Nutritionally complete champion of bread.Branding, Graphic Design, Packaging2012
Debut solo 'rock photography' exhibition.
Mart Gallery, 156 Commonwealth Street, Surry Hills , Sydney, Australia.
Bands featured: Art Vs Science, Bluejuice, Boston Shaker, Children Collide, Coldplay, Crystal Castles, CSS, Deadletter Circus, Deftones, Editors, Foo Fighters, Gyroscope, Howl, Iggy Pop, Jarvis Cocker, Jet, Jezabels, Karnivool, Kasabian, Kings Of Leon, La Roux, Lost Valentinos Mammal, MIA, Midnight Juggernaughts, Miike Snow, MM9, New Youg Pony Club, Paramore, Phoenix, Presets, Prodigy, Protectors ,Sleigh Bells, Sterophonics, Temper Trap, The Scare, The Vines, Ting Tings
Washington, Who Made Who, Wolfmother.Exhibition Design, Music, Photography2013
Self promotion business card. Printed on 300gsm black card. Gold foil blocking.
In the music industry of Sydney, Australia. Competition between photographers is fierce and you can meet alot of people on the scene. To gain access with artists, bands, management and various special events I needed to stand out amongst my peers.
It wasn't my real name that people remembered. In fact it was too often forgotten. My charm and my very distinguished English 'Cockney' ancient amongst all the Aussie photographers that set me apart.
I quickly established myself and became known for my particular style of photography. Subsequently since I have been published in many top music magazines such as Rolling Stone & NME. Shooting for regularly for Channel V music as well as many online publication.
• Hosted my debut solo 'Rock Photography' exhibition in 2011.
• Toured USA with bands in 2012
• NME photographer of the Year 2011/12
• NME photographer of the year - finalist 2009/10Graphic Design, Music, Typography2013
Packaging, Branding, Graphic Design2010
Tim Tam dark chocolate new line extension.Branding, Packaging, Design2011
New herb & spice brand, Creative Cook, aim to encourage, inspire and get people into cooking great fresh food.Branding, Graphic Design, Packaging2009
After many years becoming a finalist but not quite the winner. My shot of Megan Washington, taken backstage at the Enmore Theatre in Sydney, edged me ahead and won the NME photographer of the year 2011/12, in reportage category.
In celebration NME held an exhibition which showcased 2011s best music photography, was a six day run at London's 'The Print Space'. From January 6th-11th, 2012.
The Launch was attended by artists including Kate Nash and The Maccabees who turned out to see NME snapper, Dean Chalkey, win the 'outstanding contribution to music photography' award.
The competition which attracts entries from both amateur and professional photographers from around the world. Sponsored by Nikon and judged by NME photo director Marian Paterson, staff photographer Penne Smith and Andy Wilsher. Picture editor Zoe Capstick and deputy editor Mike Williams. This year's winning shots include a portrait of Alex Turner from Arctic Monkeys, The Subways performing live and the album covers of the White Strips.
2010/11 (Live - BlueJuice)
2011/12 (Best Festival shot)
2012/13 (Live - Lana Del Rey)Digital Photography, Photography, Photojournalism2013
Create a new variant of Tiny Teddy.Art Direction, Illustration, Packaging2013
Photo of Maggi Fusian.Packaging2012
Glass Towers EP Cover - What We Were, When We WereMusic, Packaging, Photography2013
Over the years I have become good friends with Sydney artists, Only The Sea Slugs. Being their choice photographer and help with creative ideas. Here is just a little taste of some work we have done.Digital Photography, Music, Photography2013
Brief: Re-design & re-brand "Little Bite Muffins".
Solution: 'Ministry Of Muffins' concept.Branding, Graphic Design, Packaging2009
Milkyway brand extension.Branding, Graphic Design, Packaging Design2011
The milkshake category in the U.K is saturated with many brands offering the same varieties of flavour such as banana, strawberry and chocolate.
Starburst is positioned as offering exciting and unique taste sensations, aimed at teenagers and the gate keepers (mums who would shop for the for the family).
This project was inspired by ice cream flavours for its creamy and fruity taste. Shifting from everyday flavour to an everyday inspired treat. Shifting from being a ‘thick shake’ to an ‘ice cream shake’.Branding, Graphic Design, Packaging2011
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Designed at Interbrand. Associated designer credit: Mike Rigby, Abi Singnim & Flicka Davidson.
Golden has established itself as a household name for baking Australia's favourite crumpets over the past 50 years.
The brand had become tired and lacklustre. Our challenge was to modernise, refresh and create an inspiring brand relevant to today.
Branding, Character Design, Packaging2013